Video owns the content landscape. The benefits of video for growing B2C businesses have been lauded for years. However, can the same be said for B2B businesses?
Video is essential to achieving business growth. It can open your business to new markets while making your content more accessible and enjoyable for customers. So, why is it crucial that B2B businesses start using a camera, and how does video help companies grow?
More importantly, why haven't you started promoting your product or services with video?
Social Media
Social media is often the most misunderstood tool B2B businesses employ. Most don't know how to use it properly or, more importantly, don't know which social media platform to use.
Most social media platforms have embraced video by rewarding native video content with a higher ranking on the feed. New features, such as Instagram Stories, introduced to existing platforms, have also focused on video.
Video empowers you to expand your social media footprint while increasing customer engagement. Not only will video improve your content ranking in news feeds, but it will also make your advertising stand out among the crowd.
Video is also shown to engage viewers for extended periods, achieving 59% more engagement than other types of content among Facebook users.
No content has as strong a reach or engagement level across social media as video. B2B businesses must capitalize on video by making it mobile-friendly for customers on the go.
Product Demonstrations
If you're trying to get a business to invest in your products, then video is your best option. Product demonstrations are most effective when potential customers can see that product being used, and what better way to accomplish that than using video? Ultimately, a video gives them the clearest demonstration of what your product does.
Several low-cost small B2B businesses are increasingly using video tutorials to help convince potential buyers of their offerings. It's an excellent way to build trust and the surest way to convey your product's quality.
It's a Cheap Investment
Videos won't bust your marketing budget. The accessibility and ease of modern filming have facilitated the widespread growth of video content and marketing online.
Smartphones are everywhere now. Nearly every smartphone manufacturer has invested heavily in improving their cameras. This has made the technology accessible to businesses of all sizes, allowing them to produce high-quality videos with little investment.
Video platforms and integrating video into existing, big-name platforms have substantially reduced the costs of including videos on your website. Your business can upload video content, free of charge, to a platform like YouTube and then post that video on any given landing page on your website.
YouTube Advertising
YouTube is the preeminent resource for video marketing. It's a platform where high-quality professional videos and homemade films can thrive and find an audience. YouTube also has sophisticated advertising that exposes your message to as wide or as granular an audience as you want to target.
For many online users, YouTube is their most frequent and longest stop while browsing. To grab this audience, it's vital to harness the power of YouTube advertising. These short ads can last 10 seconds or a minute, with an option to skip after five seconds on longer ads. YouTube's high usage rate ensures that these advertisements are some of the most commonly seen adverts on the web.
Integrating YouTube advertising into your marketing strategy puts your products, services, and content before a heavily engaged audience. YouTube's strength is that it is the only network equally valuable for B2B and B2C marketers.
Improved Internal communications
Taking care of your customers is one thing, but how does your team communicate among themselves? Catching your team's attention isn't always easy. Video is a unique way to engage your staff and demonstrate that your company is a forward-thinking enterprise with the energy and knowledge to grow.
Video can be used for training or to make content more exciting and easier to understand. On average, a user is 65% more likely to remember a video's contents than 10% for text. If you need to get across essential business changes and strategies, video is one of the best ways.
Video content can motivate employees and keep them connected with the inner workings of the business. It's a much more exciting method of engaging with the company than hoping an elongated email isn't left in someone's inbox.
Video is a harder asset to crack for B2B businesses than for B2C counterparts. The marketing aspect is not as inherent, but many benefits can help take your business to the next step, whether for clients or internally.