DriveYourSucce$$

A/B Split Test Excel Sheet: Increase CTR on Email Campaigns, PPC Campaigns, Websites & Blogs

This sample Excel sheet outlines a straightforward process for completing an A/B split test to increase click-through rates (CTR). Split testing is a simple tool that can improve the performance of your email marketing campaigns and online pay-per-click (PPC) campaigns. It's a tool that can be used across all your digital marketing initiatives.

You can use split testing to increase conversion rates on your website's traffic or to improve your revenue as an online publisher. 

Sample Excel Takt Board for Production Tracking and Manufacturing

Takt time is the actual available production time divided by the number of units that must be produced. A Takt board is a production tracking board that captures the variances between planned production and actual production.

This variance can be tracked by shift, by hour, by day or by work order. The board is often positioned on the shop floor in order to keep employees up-to-date on the company's progress.

Comments can be added to the Takt board any time production falls short of expected volumes. The comments are meant to outline the causes of work stoppages, delays and downtime.  

Top Five Don’ts of Inventory Management and Supply Chain Optimization

Some companies know exactly what they’re doing when it comes to managing their inventory. Their entire supply chain is geared towards benefiting from collaborative efforts.

Vendors are managed like partners, inventory strategies are aligned, stock outs and shortages are minimized, freight costs are under control and the company clearly defines its costs of holding inventory relative to the costs of not having inventory. Sounds pretty simple doesn't it? For some companies it is, for others it isn't.

Top Enterprises Support Salespeople With After-Sales Service and Support

There’s a reason why very few people want to work in sales or business development. One the one hand you have customers with unrealistic expectations and unattainable price and delivery demands, and on the other hand you have internal company-wide policies governing what a salesperson can close and how they generate business. It’s a balancing act and one that many B2B salespeople have a hard time with.

B2B Sales: Customer Price vs Cost to Purchase – Exposing Your Competition's Hidden Costs Within their Offers

As a B2B salesperson, how do you go about explaining to your customer that their cost to purchase is actually higher with your competitor, despite your competitor’s lower price? Answering this question comes down to doing a comparison of your customer’s price versus your customer’s cost to purchase. These are two entirely different things and helping your customer understand this important difference can help you win business.

Sales Excuses Vs Sales Barriers: One Occurs When Opportunities are Available and Not Closed While the Other Stops Sales From Happening

I have worked in a marketing and sales capacity for several companies over the past 20 years – both as an employee and as a consultant. However, I am amazed at how often sales managers are unable to differentiate between a salesperson throwing out excuses for a lack of sales, and a salesperson putting forth viable reasons why sales can’t and won’t happen anytime soon.

There is an important difference between the two and companies must be able to identify these differences in order to increase their market share through increased sales. 

The Hidden B2B Decision Makers in Ever Customer Account: Going Deep to Win Business

What is the most common mistake business-to-business (B2B) sales managers, Directors and Vice Presidents make with respect to how they manage their sales teams? Well, while there are many potential pitfalls in sales, one of the biggest mistakes to make is assuming that every customer’s decision maker is the same.

Ultimately, there are several hidden decision makers and or influencers, individuals who continually have a say and ones who play a pivotal role in that critical decision to purchase.

B2B Purchasing Negotiation: Five Strategies to Reduce Vendor Prices

In my sales career, I have come across hundreds of buyers who excelled at negotiation. Some of these procurement professionals were naturals, while others had to work on their negotiation skills. Ultimately, the best negotiators combined an innate ability to reduce prices with a relentless drive to secure the best terms.   

Here are five cost-cutting negotiation strategies purchasing has used against me in my business development career. These negotiation strategies are simple to understand, easy to use, and guaranteed to lower your company's costs.  

Five B2B Cost-Cutting Supply Chain Strategies Any Company can Use

There are two ways a company can increase profit margins. The first includes having a proactive sales team that is well trained in negotiation and uses that training to maximize gross profit on sell prices.

The second includes making sure your company is adopting some simple cost-cutting supply chain strategies, ones that allow you to increase profit by eliminating inventory cost drivers.

Five Ways Your Competitor’s B2B Sales Team is Kicking Yours to the Curb

I have done multiple projects with companies who are thoroughly convinced their B2B sales team lacked the “killer instinct” to close sales. I've heard all kinds of ridiculous statements such as “we need closers”, or “we’re not fast enough”.

Over and over again, I've listened to business owners and management directly point the finger at their salespeople. Well, here are five reasons why it’s not your sales team – it’s you the business owner, your management team and your company’s outdated and antiquated approach to selling in B2B markets.